- Journalistic integrity and restoring dignity in the media industry with accountability and honesty through independence.
- Everyday insights – understanding the issues that concern or interest the public and delivering on it.
- Education and free information
- Fascilitating cultural appreciation & understanding
- Social responsibility
- Respect, compassion and human rights
- Innovation
- Environmental & sustainable practices
- Holistic science
- Openness & transparency through strong communication
- Freedom of the press